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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk

Our garments are slouchy, comfy and anti-fit, as opposed to the current obsession to be a perfect fit
1. Your brand Resha's ethos seems to be a combination of traditional Indian materials and techniques with bold colours and modern trends. Is that correct? Tell us more..
Yes... We are a socially conscious fashion brand with the vision to re-evaluate the way fashion is consumed and bring the age old crafts of India to the mainstream. Our products are 100 % handmade with natural dyes and natural fibers, good for the environment and good for the soul. We aim to create and give mindful design choices for the customers as well as conservation & commercial opportunities for craftsmen. Each and every Resha product is a thread bearer of the stories passing down to generations since ages and a step towards their restoration. Fresh perspective along with the love for life and freedom forms the foundation of the brand. Fearless use of colors, form and innovation is an essential part of Resha's design methodology. We are not limited to market trends and forecasts, instead we derive our inspirations from the people, surroundings, travel, mood and stories. Resha's designs are a bold take on reminiscence and memory in modern times.

Continued here

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