Dec 15, 2015 - New packaging: Nestle plays safe by dropping claim that Maggi is a source of protein; now flacks for fruit milk

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
Hey America, remember this - Barack Obama to be America's first black president! This was in 2008. How proud we were of you! You showed us how far we had come. And look where we are now - Donald Trump: Ban all Muslim travel to U.S.. The ignorance of some of Mr Trump's supporters is even more shocking than his outrageous statements (watch the video). And that's 35% of Republican supporters, more than twice the support his nearest competitor has. So, who are these supporters and what are they thinking? Washington Post's Max Ehrenfreund spoke to a number of psychologists and calls a "fundamental, universal and uncomfortable" truth about the 3 key sources of Donald Trump's appeal - "We like people who talk big," he writes. "We like people who tell us that our problems are simple and easy to solve, even when they aren't. And we don't like people who don't look like us". Well, well! - Comment

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