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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
There are limited players and brands in India that are currently targeting the outdoor gear segment. Most of them are foreign players, who have started entering the market now. They are borrowing from their catalogue developed for a very different problem set (cold, modern infrastructure, etc.) with limited price value mix. In Sportswear, there are players like Nike, Adidas, Puma, Decathlon, Reebok & in Travel gear, Samsonite, VIP are players in adjacent product lines. In Outdoors, there's Columbia which has some presence in India. Interestingly, given the rise of women outdoor enthusiasts, there has been growth in the women's category as well. This understandably leaves room for innovative and strong players to come into play More here

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