Dec 6, 2017 - FSSAI using technology to enforce food safety norms: CEO

TradeBriefs Newsletter

View online Advertise
from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, most of them linger then fizzle. Throughout these experiences, there's a common pattern that almost every startup founder falls into as they begin this journey. Founders launch their product, wonder why it isn't growing like gangbusters and then immediately try to fix their growth problem. They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth. But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product. Before trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.

Introducing TradeBriefs SME - Print edition - Subscribe Now! | Sample copy

Advertisers of the day
Standard Chartered Bank (Personal Loans): Your dream holiday is now closer than ever
On behalf of SAP India: Identify the perfect SAP solution for your business in 3 easy steps

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium).

India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

Advt: Work for the best employer - Yourself

Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.

Karnataka can sign MoU with e-commerce firms to promote its agro-products: CM

"There are a variety of products such as coffee, spices, maize, oilseeds etc in the State which has 10 agro-climatic zones. These products may also be..

$5-trillion economy needs greenfield investments

Such investments depend on a more stable policy and regulatory framework than the streamlining of procedures and digitisation of paperwork

With EPS Growth And More, Amber Enterprises India (NSE:AMBER) Is Interesting

Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

TradeBriefs Publications are read by over 10,00,000 Industry Executives

About Us | Advertise Privacy Policy

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India