Oct 23, 2017 - Starbucks India introduces limited- time beverages, food and gift sets

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
Social media is playing a key role in the events unfolding in Catalonia - not merely in enabling the spread of grassroots political messaging ('propaganda' if you prefer), and not merely in drawing international attention to democratic fault-lines in the country, after Spain's military police were shown in videos on social media beating unarmed civilians. (Not a good look for a Western democracy, to say the least.) But as a catalytic enabler of highly targeted direct action - looping in messaging apps like WhatsApp to accelerate the process of organizing and mobilizing supporters of a political cause. Social media's role in facilitating freer speech for people living under oppressive authoritarian regimes has been much discussed, and its impact debated - as regards, for example, the Arab Spring. But arguably rather less attention has been paid to how ubiquitous tech tools are impacting Western democracies - at least until last year's US presidential election. More here

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