Oct 16, 2017 -

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
A neat framework to use when stuck with thorny decisions is the 10-10-10 rule. Imagine how you will feel 10 minutes after you take the decision, 10 months later and 10 years later. If you've been chasing a hotshot job candidate, 10 minutes after you decide to extend an offer, you might feel nothing but excitement; 10 months from now, though, will you regret the pay package you're offering her if it makes other employees feel less appreciated? And 10 years from now, will today's hotshot have been ï¬‚exible enough to change with your business? 10/10/10 helps to level the emotional playing ï¬eld. What we're feeling now is intense and sharp, while the future feels fuzzier. That discrepancy gives the present too much power, because our present emotions are always in the spotlight. 10/10/10 forces us to shift our spotlights, asking us to imagine a moment 10 months into the future with the same "freshness" that we feel in the present. More here

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