Sep 4, 2017 - FMCG companies to boost promotion spends by 15-20% in September

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
The Linen Club brand presently enjoys the largest market share in the segment and is probably the most popular linen brand in India. As the oldest fibre known to mankind, in the ancient Egypt, Linen had risen in popularity to being the fabric of royals. The great pharaohs and princesses draped in artistically designed and intricately woven linen enjoyed its warmth during long cold winters and cherished its coolness during hot summers. Centuries later and miles apart, the fabric has caught the imagination of several Indian designers who are not shying away from extensively incorporating it in their international collections. More here..

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