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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
The problem with technological evolution is that it is under our control and, unfortunately, we don't always make the best decisions. This is also the principal difference between technological and biological evolution. Biological evolution isn't perfect, but it favors organisms who are adapted to their environments. Technological evolution has a different motive force. It is self-evolution, and it is therefore driven by what we want as opposed to what is adaptive. In a market economy, it is even more complex: for most of us, our technological identities are determined by what companies decide to sell based on what they believe we, as consumers, will pay for. As a species, we are comfort-seeking missiles, we spend the most to minimize pain and maximize pleasure. When it comes to technologies, we mainly want to make things easy. Not to be bored. Oh, and maybe to look a bit younger. Our will-to-comfort, combined with our technological powers, creates a stark possibility. If we're not careful, our technological evolution will take us toward not a singularity but a sofalarity. That's a future defined not by an evolution toward superintelligence but by the absence of discomforts. More here

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