Apr 11, 2017 - Growth-hungry Sanjiv bites into FMCG pie

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
It's a good time to be a content producer in India, specifically video entertainment. Netflix and Amazon have reportedly set aside Rs 2000 cr each to purchase original content in India. Why wouldn't they? Millions of consumers being added online every month (Jio and telecom data wars help); a young population hungry for new forms of entertainment, something beyond Bollywood, something more local than Hollywood (the huge content gap between Narcos and Naagin, as Apoorva Mehta of Dharma Productions says) and intense competition between two large hungry competitors - Netflix and Amazon. This also has the potential to disrupt Bollywood, as smaller production houses and content creators get a more even playing field to reach consumers. Will we see Netflix-only movie releases soon?

Advertisers of the day
TATA Housing: Tata Housing brings Luxury Homes on the Bengaluru's only private hill
Andaz Delhi: Experience Andaz Delhi, a new Luxury Lifestyle Hotel by Hyatt at INR 8,888

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