Jul 9, 2021 - Is the sugar industry finally coming of age?

From the Editor's Desk

How Midsize Companies Can Use Data to Compete with Digital Giants

The pandemic has changed the business environment dramatically, both for B2C and B2B companies. Consumer behavior has shifted from in-store to online, and to a significant extent, it will not shift back. The flood of home deliveries has bankrupted scores of firms who traditionally relied on in-person interactions, with midsize companies (with limited resources) hit especially hard. In the B2B markets, buyer behavior has shifted just as dramatically. Electronic orders have displaced sales calls in many companies; one industrial distributor, for example, has seen its digital business climb steadily, now reaching over 60%.

The digital giants have benefited from this shift and have grown in size and capability. Wayfair, for example, is rapidly taking over huge swaths of the furniture market, and Amazon is relocating its local distribution facilities to enable two-hour deliveries of its various products.

All companies have to adjust - but in particular, midsize ones, who are very vulnerable but also potentially very agile.

Continued here

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