Jul 6, 2021 - How Parle has stood the test of time

From the Editor's Desk

I create presentations at Microsoft. Here’s how I avoid "Death by PowerPoint"

Five tips from a pro for getting your message across in a way that's clear, comprehensible - and maybe even enjoyable.

I never expected to make a career out of building executive presentations. When I went to college in the mid-1990s, I was a fine art major, much to my parents' concern. But it was that same love for visual storytelling that led to what I do today. For the more than ten years, I have worked on the Experience Design Team at Microsoft, supporting executives across the company, from product leaders to CEO Satya Nadella - and I live in PowerPoint.

At this level, sometimes delivering a slide deck is like being part of a live television broadcast. The events can play out on a global stage with high stakes. There are often hundreds in attendance and thousands more watching via webcast. The production crew are wearing headsets and calling the action. The music comes up, the lights come on, and your presenter takes the stage. It's always a thrill to see the audience respond.

But behind the scenes, what really captivates me about this work is the strategy and storytelling that goes into it.

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