How HUL CEO Sanjiv Mehta is embracing the market with structure called WIMI- 'Wining many Indias'
Previously, HUL made sales via a structure that broke up India into four regions. As part of WIMI, a fifth region has been added. More importantly, sales will now be flanked -- and fed -- by consumer insights from a parallel geographical structure that carves out India into 14 parts. Facebook Twitter Linkedin Email

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