How HUL CEO Sanjiv Mehta is embracing the market with structure called WIMI- 'Wining many Indias'
Previously, HUL made sales via a structure that broke up India into four regions. As part of WIMI, a fifth region has been added. More importantly, sales will now be flanked -- and fed -- by consumer insights from a parallel geographical structure that carves out India into 14 parts.
|How CPG manufacturers and retailers can collaborate to create offers that will make a difference
It's not just that CPG manufacturers can help retailers gain insights into consumer digital behaviour, nor merely that manufacturer offers need to shift to more targeted, mobile-friendly formats. It's also that this transformation changes both business needs and power dynamics within and across organizations.
|How does an evolved CMO act and behave?
In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organization, growth in their development of vital peer relationships, and renewed attention to the personal skills they need to fuel their company's business growth.
|How the agile supply chain can do wonders for your business|
Sales & Operations Planning (S&OP), the matching of demand and supply, is the critical element in achieving these objectives. It is the engine of the company. The S&OP plan is, in effect, the operating plan of the company. It determines the financial, operational, and customer results for the short and longer terms, enabling the company to operate with agility while managing significant changes and risk.
|What makes this a new age for shopper marketing|
Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Shoppers aren't just in-store anymore - they're everywhere.
|Customer loyalty and some surefire ways to achieve it|
There's been lots of conversation around the customer experience: the relationship between you and your customer. For your customer, everything about your company is a source of that experience--not just the product or service they're buying at the moment.
|How to engage employees and win customer loyalty|
Generally speaking, most businesses want loyal customers - lots of them. Customer loyalty is best imagined as an emotional savings account. When that account is full, a business can count on brand loyalty, price rewards and positive word-of-mouth marketing. Research shows that the relationship between brand loyalty and customer experience is heavily linked.
|Reverse Logistics: More than just getting it, it's about getting it, right|
Most retailers are devoting more attention and resources to reverse logistics than ever before, as they seek to reap as much value as possible from returned goods. The high variability in returned merchandise creates many disposition options, such as return to vendors, refurbish, re-package, recycle or donate. Retailers are taking stock of every department, class and sub-class to track the value of products that can be recovered.
|What retailers need to know about reverse logistics|
|How do you unlock the value of reverse logistics|
Reverse logistics represents a significant part of a company's cost structure, ranging from 0.1 to 1% of the sales value of a product and averaging 0.5%, leading to an annual cost in the U.S. of 200 billion USD. Compared to the cost of goods sold, an average of 7 to 10% is directly or indirectly attributable to reverse logistics. Next to that, a properly managed reverse logistics flow on average has the potential to reclaim 32% of the original product value. And the significance of the reverse supply chain is growing!
|Is franchising a good fit for you?|
To franchise or not to franchise, is a million dollar question. Information making a strong case for franchising abounds. But, so do myths to dissuade would-be franchisors. And while there is no cardinal rule that will help businesses answer this question, a detailed study of the various aspects of franchising would help.
|HLL LIFECARE LIMITED||Head- Consumer Business Division|
|Clearwater Capital Partners||AVP - Investments (Real Estate)|
|Narang Cold Storage & Ice Factory||Chief Operating Officer|
|Nestle S.A.||Category Demand Planning Manager|
|Nestle India Limited||Head of Procurement of Packaging Materials|
|SPENTA Consultants Pvt Ltd||Director|
|Stanley Black & Decker , Inc.||Head - Human Resources, India|
|VIOM Networks||Circle Head|