Sri Sri Ayurveda launches Ojasvita
News (without Pic) | Sri Sri Ayurveda launches Ojasvita | SILIGURI | Spiritual guru Sri Sri Ravi Shankar’s consumer products brand Sri Sri Ayurveda, launched Ojasvita, a health drink, as it gears up to take on yoga guru Baba Ramdev’s Patanjali and other multinational consumer goods giants. Ojasvita was unveiled by Olympic silver medalist PV Sindhu and chief National Coach for the Indian Badminton team Padmabushan P Gopichand, who have been signed on as brand ambassadors few days back in Mumbai. The drink will be available in six flavours including chocolate, strawberry, vanilla, mango and Ragi. The 200 gram packs are priced at Rs 120. Sudanta toothpaste which is non-flouride Priced around Rs 56 for 100 gm is cheapest toothpaste in non-flouride range. Sri Sri Ayurveda has a range of more than 200 products and is available at main Departmental and “Kirana” stores of North-Bengal. We are trying to increase our reach in “Kirana” stores as soon as possible. The company plans to launch more products in the personal care space and home care space, in this financial year, and is looking to expand through the franchise. The primary driving factor has been demand in general. The company has make sure that availability increases. The franchisee model is one way of doing that. Apart from this, the company will make its products available at departmental and kirana stores. The company has close to 1,300 outlets currently, and by the end of this financial year, it will expand that to about 2,000 outlets. | The Echo of India

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